A certain automaker aims to increase its market share by deeply discounting its vehicles' prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers' cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers.
In assessing the plan's chances of achieving its aim, it would be most useful to know which of the following?
Whether the automaker's competitors are likely to respond by offering deep discounts on their own products
Whether the advertisements will be created by the manufacturer's current advertising agency
Whether some of the automaker's models will be more deeply discounted than others
Whether the automaker will be able to cut costs sufficientlyto maintain profit margins even when the discounts are in effect
Whether an alternative strategy might enable the automaker to enhance its profitability while holding a constant or diminishing share of the market
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