1). Food manufactures spend more on advertising than any other manufacturing group and the nation's grocery stores rank first among all retailers.
2). Food product lead in expenditures for network and spot television advertisements, discount coupons, trading stamps, contests, and other forms of premium advertising.
3). Foods are overwhelming the most advertised group of all consumer products in the U.S.
4). In other media- newspapers, magazines, newspaper supplements, billboard and radio, food advertising expenditures rank near the top.