P). The study reveals that teens have an indirect impact on spending too.
1). The study goes on to profile Indian teens, segments them on their mind-set, media preferences, attitudes and how they behave in the market place.
2). Thus, the presence of a teen in the home accelerate and influences purchase of entertainment durables.
3). To a large extent, it also fulfils the need for an substitutionalized system of gathering information on the dynamic market segment on a regular basis.
4). Teen personal durable ownership is up.
Q). There is a lot of justification in making the NFO-Coke Teen perspective report an annual exercise.